DIRECTOR, PRODUCER - AUDRITT/BUTTERFIELD

We were thrilled to work with MOVEMBER to make this empowering but ultimately rather silly concept a reality. The task - encourage Mo Bros to keep going with their tash growing journey, no matter how stupid it looks or embarrassed they feel. Briefed by Movember on the initial concept, we brought the idea to life and created a powerful, emotional, utterly ridiculous film, set to Celine Dion's It's All Coming Back To Me.

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Working with the great Nick Helm (BBC3's Uncle) and filmed in one day on a tight budget, the film ended up becoming the charity's most viewed ever social media video, achieving Viral status and hugely positive engagement across all of their platforms.